Packaging Rebrand

Project: A beef jerky company has come to you looking for a complete rebrand of their product line, including a new brand name, logo, and packaging design. Though it is not a requirement, the company is open to the idea of their new identity centering around an appropriate theme that is furthered through their brand elements and packaging. For this project, we are tasked with not only the design elements but also with creating a sustainable identity for the brand.

Objective: Create a logo, three different flavored package designs that go together, a meat stick packaging design, and an advertisement.

Overall: I went with a Hispanic theme to create more diversity for the brand and reach a new target audience. La Bestia means the beast, representing the bull as it is beef sticks. The bright colors and dark background complement each other, making the design stand out in stores.