Packaging Rebrand

Project: A beef jerky company has come to you seeking a complete rebrand of its product line, including a new brand name, logo, and packaging design. The company is open to having its new identity center around a theme that's reflected in its brand elements and packaging. For this project, we are tasked with not only designing the elements but also creating a sustainable identity for the brand.

Objective: Create a logo, two different flavored package designs that go together, and additional advertising marketing.

Overall: I went with a Hispanic theme to create more diversity for the brand and reach a new target audience. La Bestia means the beast, representing the bull as it is jerky. The bright colors and dark background complement each other, making the design stand out in stores.