College Project

Impact Report - American Farmland Trust 2023

Project: Design an impact report website prototype for the organization, American Farmland Trust, as well as a new modern logo.

Objective: To create a visually appealing design for the American Farmland Trust Impact report and to easily communicate the information to the viewer.

Overall Visual: Informative, Brand, Attention-grabbing, and organization of information.

My Design: To start, I designed a new modern logo using a bee to symbolize a hard-working community that the organization stands for. Then, going into the details of designing a new brand identity with an earthy, softer color palette and sticking to a modern, clean feeling.