College Project

Beer Can - Branding

Project: Create a brand for a select beer or cidery brewery. There must be a variety pack featuring 3 or 4 designed cans, as well as a logo.

Objective: To create a brand for Third Circle Cidery featuring cans labeled Honeycrisp, Sour Apple, Dark Cherry, and Crisp. The information must be organized and condensed. Cans must include government warning labels and specific alcoholic messaging.

My Design: I started by picking out Third Circle Cidery as it caters to my art style. I wanted to feature a grim yet very contrasting color palette for the brand. I played around with the main visual being the art on the front, and a simple yet energetic labeling featuring the main flavor vertically down the side. The logo had to be simplistic due to the designed front, therefore I replaced the “I” in Third to be an apple core representing the cidery aspect as well as the rotten nature of the gluttony ring.